Imagine you’re a kid in the eighties and you’ve just scraped enough pocket money together to buy a game for your home computer. Off you go to the store, determined to find a game that will rock your world.
When you enter the shop, your attention is immediately drawn to this bad boy:
An imposing monster with sharp teeth, bloody claws and freaking human skulls dangling from his pants? This game must be hardcore!
You rush home with the cassette in your hand, daydreaming of all the exciting adventures you’re about to embark on with your new reptilian pal.
And then you load the game and find out what it actually looks like…
I guess this flowed out of the VCS era where you needed some imaginative fantasy novel type art to contextualise the extremely abstract primitive graphics. Most famously:
But then you enter the Euro/US PC space where lying on the box became an art form. Arcade graphics shown on the box for your c-grade hobby coded C64 port etc.
It’s why Nintendo went with pixel art in the US boxes, to be straight up with what the game contained.